Organization or Business Name: The Center For Political Knowledge (CPK)
Annual Operating Budget: $200,000
Project Title: “Layman’s Terms”
Requested amount from Knight News Challenge: $100,000
Expected amount of time to complete project: 1 Year
Total cost of project including all sources of funding: $250,000
Describe your project:
Layman’s Term is the answer to the inherently flawed system of journalism used today. Why? Well, when it comes to politics, there are just so many things a journalist can include in the story. There’s the legal aspect, there’s the legislative views from either party, and of course, there are the random man on the street opinions that give the story color, but what happens when all of those aspects actually come together? The story gets convoluted. Convoluted: meaning the words and ideas become wrapped around each other and difficult to understand. While it may be inevitable to produce convoluted content or partially convoluted content, this shouldn’t be the end all of the story because how can journalists rest at night knowing they left the seemingly less knowledgeable citizens of their city, area, or maybe even the world, clueless about a certain subject? That is where Layman’s Terms comes into play. While the term is usually used in a joking matter, if used to break facts and figures down to their basic form and meaning, could quite possibly solve the many issues in journalism and getting information out to the public. After all, if you don’t work in government or if you rarely ever pay attention to it, why would you know what a deficit is? Better yet, almost everyone knows what medical marijuana is but if you add on the word moratorium, things get slightly confusing. Layman’s Terms would help to fix that issue in two ways.
First, the program would be an online resource for journalists. So while they’re writing and in the conception processes prior to publishing or exporting, they can log on to the website and click through the list of definitions to get a better understanding of what their story is about, but it wouldn’t stop there. As a rookie reporter, I know how daunting it is to have to grasp the idea of a millage in a matter of hours before the broadcast, or better yet, to struggle to find a way to convey that idea in dollar amounts during a standup. Layman’s Terms would be the answer in that situation. We’re talking about a millage calculator that would allow a journalists to type in a mortgage rate and say, the proposed millage, to actually get a dollar amount that they can provide to viewers who would be voting on the issue.
Besides providing journalists with a new resource, Laymen’s Terms would be open to the public as well because it’s fact that even with a great tool like this, some convoluted stories will definitely slip through the cracks and when they do, average Americans can log on to find out what all the political jargon they just read or saw on television really means.
How will your project improve the way news and information are delivered:
Layman’s Terms will improve the way news and information is delivered by allowing stories to air or get published that are completely told in their truest sense. Hopefully, with things like an online dictionary, a deficit forecast by state, among other features, reporters would be able to completely eliminate half of the information they add to stories that is not transferable to their audience. In terms of broadcast, this could be revolutionary since so many reporters make the mistake of just using whatever sounds best or official without even knowing what idea they’re actually committing to. In the end, the world would be better off since it’s citizens would be truly informed on the facts. While this may lead to some unhappy moments in the history of democracy in the United States, would it not be amazing if every person was able to fully understand the laws, financial crises, and decisions that potentially rule their lives? I think that would be amazing.
While fact-checking is only one piece of the issue that Layman Term’s would address, watch what Jon Stewart has to say about this issue as it pertains to CNN: cnn-leaves-it-there
How is your idea innovative?:
My idea is innovative because, well, I have to believe that if so many misleading stories surrounding politics actually are out for the public’s use, no one has come up with a solution to fix the problem. The idea is also parallel with the new systems of journalism. It would be completely an online tool and it’s interactive allowing users to plug in information and be given something back in return, like in the case of the millage calculator. Layman’s Terms would also be a different idea than ever seen before because it would require the cooperation from local and state governments across the nation. Only then would the tool truly be able to work. How? Well, if state and local governments release information that is already public record, it can all be taken and organized on one web site for anyone’s perusal. That way, the definitions are placed with something tangible instead of just an idea. Also, for budding journalists, one thing that helps is having a repeated practice in a subject. So, for them, the site would also have government and crime tests where the newbies can answer questions surrounding arraignments, hearings, conviction, and other terms that easily get misplaced in the newsroom. Layman’s Terms would also be available on the go in a mobile version for journalists who are on the fly and need an answer to an answer to a complicated question quickly.
What experience do you or your organization have to successfully develop this project?
The Center For Political Knowledge includes journalists, both seasoned and inexperienced, who have come together to talk about the issues they’ve faced over the course of their careers and what they wished they’d known back when they started or just a few days ago in the field. CPK has also enlisted a small group of political, legal, language, and math experts who have been able to provide the Center with a basis for it’s facts and figures that will be used if the project is approved. At that time, The Center For Political Knowledge would then like to employ more experts who can actively update and maintain information on state financial information or community residential figures, or whatever their “beat” becomes. The Center is also interested in employing more journalists to be online bloggers who could provide answers to the many questions that will flood the site and provide us at Layman’s Terms with more information on what we’re doing wrong, what we’re doing right, and what content we don’t have enough of so that we can always stay up to date on what the public needs are and hopefully meet them. My own talents and experiences will be of use to The Center For Political Knowledge as well as Layman’s Terms as I have produced broadcast content in television news as well have experience as a reporter and host. In all three of those jobs, I became skilled at grabbing the attention of viewers. In the case of being a producer, I learned to do that with words and not my face or voice. I drew people in with questions, made them laugh with jovial story teases, or reported the facts dead on and straightforward. Having those skills will definitely come in handy when it is time, if selected, for Layman’s Terms to get off the ground as they can be used in marketing situations, advertising campaigns, as well as social media use. In those ways, I would be devoting myself to this program to make it a success and to make sure that the great idea actually becomes a widely known resource for journalists and the public to become more well-informed citizens. That day will be glorious.